It is the most powerful tool to build or kill your brand
Creating an online brand is not a breeze. You must work hard to develop a winning brand. As the leading social platform, Facebook provides an opportunity for building your brand with ease. You have a chance to meet up with your potential customers through a social approach and using the language they understand. Also, through the reviews and comments, you receive from them, you can understand the weaknesses and shortfalls of your brands. Such information helps you to rectify them immediately.
Also, your customers will post reviews comparing your services/products with those of your competitors. From the reviews, you can assess their weaknesses and develop strategies that will position you on the top of your niche. On the other side, ignoring Facebook can be the beginning of your brand death. When you fail to offer the right information about your brands, competitors will take that opportunity to create and spread viral rumors. This way, your brand will die naturally.